Tactile Symbols
Imagine going through your daily routine, unsure which product to grab. With tactile symbols on packaging, you can quickly identify what you need, empowering you to take charge of your self-care without second-guessing.
As sight loss becomes more common, the need for accessible product identification is critical. For those with low vision, telling similar-looking bottles apart can be a real headache. Think about it: salt and pepper, ketchup and mayo—often packaged the same way! It’s all too easy to accidentally grab the wrong one.
With around 2.2 billion people experiencing low vision and 283 million living with blindness, clear and accessible packaging is essential. Shockingly, only 10% of blind individuals can read Braille, leaving many struggling to identify everyday items on their own. Research shows blind consumers can spend up to 30 minutes trying to make a product accessible, often resorting to makeshift solutions like elastic bands or ‘bump’ stickers. Plus, many still need help from others to find products both in stores and at home. It’s time we change that!
Tactile symbols are innovative, sensory markers designed to provide individuals with visual impairments a means to identify products independently. By incorporating simple shapes and textures—such as stripes, circles, and other tactile cues—into product packaging, we can facilitate easier recognition of items. For instance, a tactile circle might signify a moisturizer, while a series of stripes could represent a shampoo. These symbols serve as intuitive guides, empowering users to navigate their personal care routines confidently.
Tactile Symbols are Needed because of:
- Enhanced Independence: Tactile symbols allow blind and low-vision individuals to identify products without relying on assistance or technology, fostering a greater sense of autonomy in their daily lives.
- Universal Accessibility: With less than 10% of blind individuals reading Braille, tactile symbols offer a universal alternative that can be understood by a wider audience. This inclusivity aligns with the growing awareness among consumers regarding disability accessibility.
- Meeting Market Demands: As brands increasingly recognize the importance of inclusivity, tactile symbols resonate with younger generations—78% of whom prefer brands that align with their values. Additionally, as the aging population grows, the demand for accessible products continues to rise.
- Overcoming Language Barriers: Tactile symbols are language-agnostic, allowing anyone—regardless of their language proficiency—to identify the right product easily. This feature enhances accessibility for a diverse user base.